You should have simple, sustainable systems in place to maximize efficency including for hiring, training, sales and marketing.

Simple means easy to explain, easy to understand, easy to follow.

Sustainable means it is durable, flexible and not reliant on any one individual.

Most Cryo and Wellness operations are not massive conglomerates but small businesses.

One of the biggest advantages of being a small business is the ability to pivot almost instantly.

Failing will occur but failing to react in a timely manner is fatal.

Many cryotherapy and wellness businesses are not advertising at all - or if they are, they are not doing so efficiently.

Many businesses make excuses that they are waiting to learn how run their own campaigns or they can't afford to advertise, when in reality you can't afford NOT to advertise.

Even a small advertising budget of as little as $600-$1,000 per month can go a long way.

Most Cryo businsses are severly lacking in the hiring and training department.

Even if they have the right employees, usually they are not giving them the proper tools needed to be successful.

You should have curated processes for both evaluating potential new employees and training new employees to ensure quality, consistency and company culture is maintained as you grow.

An advantage of being a small company is that it is easier to keep things simple.

Yet many businesses make things unnecessarily complicated with items such as their pricing menu, membership structure and scheduling appointments.

You need to remove all potential barriers, confusion or complication within your business.

In order for an offer to be compelling the perceived value must exceed the cost - the more it exceeds it, the more sales you will generate.

However many businesses are offering goods and services that have low perceived value and low interest by their customers.

If no one is purchasing you need to either lower the price, increase the value of the offer or come up with a new deal.

We have limited time, energy, and money so it is crucial you get the most out of your available resources.

Yet many businesses are not prioritizing correctly. You most focus on the most important tasks first - the ones that will help increase revenue.

For example, if you aren't advertising to bring in new customers, you shouldn't be worrying about selecting the right filter for you Instagram post.

You do not need to be a computer programmer in order to be found online.

There are many simple DIY SEO tasks you can easily to improve your online visibility. The most simple and meaningful task you can do is get more Google Reviews.

The easiest way to do this is to simply ask or send your customers a CUSTOM short text message thanking them for visiting your location and asking them to leave a review.

Your 'off-peak' shouldn't mean 'off-profit'.

Operational efficiency during quiet periods is what separates the pros from the amateurs.

Downtime is your prime window for lead generation and future-proofing your books.
Operational excellence is built in the gaps between appointments.

Nothing will sink a business faster than a lack of leadership.

This often comes in the form of a non-present, unaware or arrogant business owner.

Because at the end of the day, everything is the owner's fault.

• You should have simple, sustainable systems in place to maximize efficency including for hiring, training, sales and marketing.
• 
  Simple means easy to explain, easy to understand, easy to follow.
  
  Sustainable means it is durable, flexible and not reliant on any one individual.

• Most Cryo and Wellness operations are not massive conglomerates but small businesses.
• 
  One of the biggest advantages of being a small business is the ability to pivot almost instantly.
  
  Failing will occur but failing to react is fatal.

• Many cryotherapy and wellness businesses are not advertising at all - or if they are, they are not doing so efficiently.
• 
  Many businesses make excuses that they are waiting to learn how run their own campaigns or they can't afford to advertise, when in reality you can't afford NOT to advertise.
  
  Even a small advertising budget of as little as $600-$1,000 per month can go a long way.

• Most Cryo businsses are severly lacking in the hiring and training department.
  
  Even if they have the right employees, usually they are not giving them the proper tools needed to be successful.
  
  You should have curated processes for both evaluating potential new employees and training new employees to ensure quality, consistency and company culture is maintained as you grow.

• Another advantage of being a small company is that it is easier to keep things simple.
  
  Yet many businesses make things unnecessarily complicated with items such as their pricing menu, membership structure and scheduling appointments.
  
  You need to remove all potential barriers, confusion or complication within your business.

• In order for an offer to be compelling the perceived value must exceed the cost - the more it exceeds it, the more sales you will generate.
  
  However many businesses are offering goods and services that have low perceived value and low interest by their customers.
  
  If no one is purchasing you need to either lower the price, increase the value of the offer or come up with a new deal.

• We have limited time, energy, and money so it is crucial you get the most out of your available resources.
  
  Yet many businesses are not prioritizing correctly. You most focus on the most important tasks first - the ones that will help increase revenue.
  
  For example, if you aren't advertising to bring in new customers, you shouldn't be worrying about selecting the right filter for you Instagram post.

• You do not need to be a computer programmer in order to be found online.
  
  There are many simple DIY SEO tasks you can easily to improve your online visibility.
  
  The most simple and meaningful task you can do is get more Google Reviews. The easiest way to do this is to simply ask or send your customers a CUSTOM short text message thanking them for visiting your location and asking them to leave a review.

• Your 'off-peak' shouldn't mean 'off-profit'.
  Operational efficiency during quiet periods is what separates the pros from the amateurs.
  
  Downtime is your prime window for lead generation and future-proofing your books.
  
  Operational excellence is built in the gaps between appointments.
  

• Nothing will sink a business faster than a lack of leadership.
  
  This often comes in the form of a non-present, unaware and or arrogant business owner.
  
  Because at the end of the day, everything is the owner's fault.